3 Ways TikTok Can Elevate Your Brand Presence

There’s no denying that TikTok is a powerful platform that has grown immensely over recent years. In case you have been living under a rock and have no idea what TikTok is, it’s a video platform that mainly features short clips covering a range of various topics. You can find absolutely anything from cooking recipes from all over the world to funny clips of pets and more serious videos on issues such as politics and economics. With over 1 billion users worldwide, many brands and businesses have rushed to TikTok to further elevate their presence and connect with consumers. In case you don’t know where to start, here are three ways you can utilise the up-and-coming platform for your business: 1. Create a channel for your brand and start uploading videos relevant to your business

  • Many businesses have chosen this route to help their audience get to know them better. Videos under this category often feature the process of creating the product, how to use a particular item or even fun facts about the brand. Besides that, clips of business owners packaging their products have also gained a cult following on TikTok due to its autonomous sensory meridian response (ASMR) aspect.

2. Pay to advertise on TikTok

  • If you have a little bit of money to spend, you can (and probably should) advertise your business on TikTok. It is reported that TikTok ads can reach an estimated adult audience of 825 million people worldwide. There are so many different advertisement format options available. This means that you’ll be able to find something that best represents your brand and resonates with your audience.

3. Collaborate with TikTok influencers

  • Influencer marketing techniques that work on other video-based platforms, such as YouTube and Instagram, work on TikTok too. Your TikTok influencer campaign should succeed if you choose the right person with the right audience. Besides that, here’s another reason you should consider collaborating with influencers on TikTok: It is part of TikTok’s culture for users to follow and recreate viral videos, especially those produced by influencers, making the original clip garner even more popularity. Many influencers have a loyal following and f you succeed to use this to your advantage, it can really elevate your brand presence and head towards success.